January 26, 2024

Why Loopr Marketing is the best solution for tech startup PR

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Loopr Marketing works with tech startups to develop their initial media push, specifically during the launch of new products and services. Tonic.ai was a Loopr success that involved securing venture capitalists and high-level media coverage to drive attention to the company’s new data-focused software. In software engineering, testing often requires the use of data. Unfortunately, engineers can’t just pull from a pool of customer data without breaking the law. That’s where Tonic.ai stepped in with a dynamic business concept revolving entirely around test data. Known as The Fake Data Company, Tonic.ai allows engineers to avoid compromising real-life customer data through the use of synthetic data to test their software. During Series B funding, Tonic secured $35 million and opened up the door for an extensive media push, which is when Loopr Marketing was involved. The initial outreach involved coordinating interviews and articles with two major VC sites – VentureBeat and TechCrunch.As the news circulated, we were able to secure news coverage at:

Loopr Marketing builds brand awareness & increases exposure for tech start-ups .

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