Time is money. It may be one of the oldest cliches in the book, but it’s as true as anything. So when employees are wasting time in the workplace, they’re wasting money. Inefficient business practices and workflow interruptions are two of the biggest contributors to time and revenue loss. While it’s not always easy to tackle either, one team was determined to simplify a common culprit for wastefulness—contract management.Shashank Bijapur, Madhav Bhagat, and Rohith Salim founded SpotDraft in 2017 as an answer to slow, outdated contract lifecycle management (CLM). Targeting law firms and legal departments, SpotDraft integrates AI into the CLM process, simplifying everything from drafting sales and legal contracts to workflow automation. The service also offers a centralized storage solution for all contracts and user-friendly template creation. Loopr worked on SpotDraft’s $26 million Series A funding round, hoping to use the big news to garner attention from media outlets covering new tech and legal practices. Over the course of a month-long campaign, we reached out to top-tier and secondary publications. Coverage was secured at major sites including Forbes and TechCrunch, resulting in an audience reach of over 85 million unique readers.Within five days, SpotDraft popped up on various tech and law websites. Finsmes, TechStartups, Tech Bullion, Law.com, Silicon Valley Journal, and Law360 increased the reach of SpotDraft’s news by more than 2 million readers. We even secured a spot on Wall Street Journal Pro, the Wall Street Journal’s premium peerless reporting wing.Before the campaign ended, we worked with Fortune to have SpotDraft’s creators featured in a pivotal piece in the funding cycle, which was distributed to the publication’s 16 million plus unique readers.If you need the best startup PR, get in touch with Loopr.